The Ocean Pines Marketing and Public Relations Department, under the guidance of Denise Sawyer, has been named a 2018 All Star Award winner by Constant Contact, a nationwide leader in business marketing solutions.
“We are passionate about sharing Ocean Pines’ impressive array of public amenities and top-rated services with its residents and guests through compelling marketing campaigns,” said Sawyer, director of marketing and public relations for the Ocean Pines Association (OPA). “This award honors the Association’s excellence in marketing and communication while recognizing the marketing team’s creativity and hard work.”
A small number of businesses and/or non-profit organizations, based on their significant achievements using email marketing to engage their customer base and drive results for their organization, are recognized each year.
“Communication is so important in all we do, especially working within a large HOA, to get all the great programs, events and notifications out,” said Colby Phillips, of OPA. “Denise and her team do a fabulous job in keeping the community advised of all the happenings and deserve to be congratulated for this wonderful award.”
Criteria used to select this year’s All Stars included the following during 2018:
● Level of engagement with email campaigns
● Open, bounce, and click-through rates
● Use of social sharing features
● Use of mailing list sign-up tools
● Use of reporting tools
“The campaigns created by this year’s All Stars demonstrate that a business, regardless of its size, can accomplish their marketing goals and we celebrate Ocean Pines Association’s impressive achievements with this All Star Award,” said Holli Scott, Vice President of Constant Contact Customer Success.